A Writer’s Brand

Thank you, Daniel Monteiro via Unsplash

First off, what is a brand ❓

Eh, well that’s sort of what this whole publication, Cover Brands, is all about.

My Brand 📗

Instead of “teaching” you how to build your brand as a writer, I’m just going to tell you about mine and what works for me.

On Your Mark 🏁

As writers on this platform, we have to consider what we represent and how to set ourselves apart. According to Ev Williams, more than 50,000 writers publish on Medium every singly week.

The weekly amount of people writing on Medium is almost equivalent to a professional football statdium (NFL arenas hold ~ 60,000). Now imagine a steady pace of people walking in from one tunnel, across the field, then out the other. Those are readers. Your job? Get those people to notice you sitting in the stands. Oh, and everyone else is trying to get their attention too. Good luck!

How does that make you feel? That’s why branding is a thing.

Brands in Writing 📎

Your brand extends well beyond just your name and profile pic — it continues on after people have clicked on your article. It lives within your writing.

Bored, uneducated, homeless — em dashes are my specialty. I write what I see, think, and feel. That’s it.