I bought a Juul the other week — I’m not a cigarette smoker. I bought it out of admiration for technology, its sleek design, and the unusual flavoring.

I got rid of it after a week.

It’s incredibly addicting (of course) and deceptive. I see why kids are using Juuls, they appeal to younger generations on multiple levels. Regardless why you buy, you’re purchasing a health threat. Period.

I would even argue the company does the exact opposite of its “help smokers” mission — their enticing non-smokers to participate because it’s “modernized.”