I keep noticing a theme; a commonality that pops up almost everyday. When it shows, it’s a head scratcher. It’s one of those elongated “ohhhh” moments and it demands you to take another look.

Play along here:

Imagine two people meet in a local cafe; a salesman and a prospect. As the two settle in, the salesman reaches into his bag and pulls out a sales outline. It’s a guide to his sales pitch. A reference for the salesman.

This scenario came up in my ‘Personal Selling’ class. We are currently learning about consultive selling. More specifically, building a positive relationship with customers.

Our professor posed this question:

“What does the sales outline say about the salesman? What message does this convey to the prospect?”

Well, would you look at that.

Same class. Same scenario. Completely different outlooks. And whose to say one is right or wrong? We both had solid rationales and either outcome is possible. After all, beauty (or ugliness) is in the eye of the beholder, right?

Bored, uneducated, homeless — em dashes are my specialty. I write what I see, think, and feel. That’s it.

Bored, uneducated, homeless — em dashes are my specialty. I write what I see, think, and feel. That’s it.