I’d add it’s equally important to understand who your customers are — what they dream about, what they hate, the thoughts they have on a topic.

Bored, uneducated, homeless — em dashes are my specialty. I write what I see, think, and feel. That’s it.

Bored, uneducated, homeless — em dashes are my specialty. I write what I see, think, and feel. That’s it.