No one is gonna read this all the way through.

Nobody. Not even you.

I’m deeply saddened by the amount of thoughtful, “high quality” stories that go unread on Medium every single day. I see it all the time.

Look, there it is now.

Another 8-minute story full of sound grammar, spectacular punctuation, and very good intentions — topped with a captivating title too! Just look at it and marvel at all the hard work, while you subsequently skip the part where you actually read it.

No one’s reading this story all the way through.

Knowing / understanding how life works is not entertaining.

Before you start a “fuck this guy” chant, hear me out.

Medium markets itself as a place to share meaningful stories—I understand why so many are drawn to write stories of new-found improvement and contentment in the form of “Life Lessons.” It makes perfect sense, it really does. But I’m sorry, I can’t read another long-ass article about your basic understanding of basic human nature.

We get it.

Life isn’t easy. We doubt ourselves. Mistakes are opportunities to learn. We need to rise to the occasion and be consistent. If we want to be successful, extraordinary, entrepreneurial, we…