What Drives You to Actually Read a Medium Post?

Like seriously, I’m asking you.

Source: Unsplash

I know what it is

Just kidding. I don’t. After much thought, I’ve come to the conclusion there is no singular, protruding reason for our decision to read something.

What’s in it for you

Guess what? If you understand why people read, you can apply those principles to your writing! Who doesn’t want to create more compelling content?

Here we go, 5 reasons we read:

1. Interest

Not to patronize you, but people only read what interests them. Before you say “DUH,” let me finish.

2. Author

Some read because they like or trust the person writing. If people purely enjoy you as an author, they’ll come back again and again, regardless of what you write about.

3. Image

Visuals — we love visuals! Enticing pictures and designs are probably the easiest way to reel people in.

4. Give

People only do things for the benefit they receive. I repeat:

People only do things for the benefit they receive.

Tangible or not, we expect a benefit from EVERYTHING we do in life. I challenge you to provide a scenario where this doesn’t hold true. (Try me)

  • A how-to = knowledge on a skill or technique
  • A personal experience = a lesson learned
  • A recommendation = a point in the right direction

5. Trend

This last quality is cumbersome to achieve, but effective.

You got it

Those are my 5 reasons why we read Medium posts. Now go write something people can’t resist!

Bored, uneducated, homeless — em dashes are my specialty. I write what I see, think, and feel. That’s it.