Why Highly Innovative Products Are Harder to Sell

Source: Unsplash
Concept of Red Ocean Vs. Blue Ocean — Source: discours.es

Red Vs. Blue

As the info-graph suggests, there are two strategies for new business and product developers to utilize. Both are quite simple.

The Problem

While the Blue Ocean strategy may seem calm and refreshing, potential danger lives deep beneath its serene surface.

For Example

Imagine XYZ company just lauched their new “Dreamhance” product — a dream enhancing machine. (Completely made up)

  • Anyone strolling down the isle or surfing the web has no idea what this product is or what it can actually do for them

Cost of Education

XYZ company is now faced with the daunting task of educating an entire population on their new product. This means explaining to everyone what the product is, what benefits it provides, and why people should actually buy.

Balance it out

So, what can you take away from this?

Bored, uneducated, homeless — em dashes are my specialty. I write what I see, think, and feel. That’s it.

Bored, uneducated, homeless — em dashes are my specialty. I write what I see, think, and feel. That’s it.